QSR brands need to be more and more efficient to handle the ever increasing demand, especially at the drive-thru. They require high performing solutions that enable them to take up the challenge of delivering orders quickly with no error, even at peak times.
According to the latest QSR Drive-Thru Performance Study
, waiting time are raising due to increasing demand (drive-thru customers and picking up for home delivery) and menus becoming more complex.
The QSR Drive-Thru Performance Study
also revealed that drive-thru accuracy has declined in 2019 after two-years improvement, with an average order accuracy of 84,4% (for a "very simple" command made of 3 items). Reasons to explain this trend are more complex menus, busier lanes, and the drive thru's emphasis on speed.
Accuracy is a main issue for customer satisfaction and loyalty, especially critical in drive-thru and home delivery operations. As underlined by QSR magazine: "even if a customer receives the food quickly and with great customer service, if it's the wrong order, he or she will most likely remember the experience for its inaccuracy more so than its speed or friendliness."
At Veovox we have been closely cooperating with QSR restaurants and solutions vendors in order to develop innovative solutions to optimize the drive-thru operations.
Our solution for order preparation&assembly can help save precious time at the delivery window (10-20 seconds per order) and reduce dramatically errors (can be divided by 10). Saving a few seconds at the delivery window could increase restaurant revenue of 10% and more.